If your business is set up to cater to only one type of industry then focus on size, sales volume and geographical location. But if you service all types of businesses, then you should go after industries that are experiencing very strong performance right now. Those prospects will have plenty of expendable cash ready to pay for your service. It doesn’t pay to set up meetings with companies that are hurting financially.
Posts from 2021-06-22
It’s official. People are back to work and picking up their calls. For many industries there are hundreds of free radicals floating around in the marketplace. In other words, during the shutdown, many potential clients have disconnected from their existing providers. That creates a volatile market in which the more aggressive providers capture the customers. So, YES. Now may be the best opportunity for an outreach introductory sales telemarketing, appointment setting campaign.